Inoculating companies against inaction, irrelevance, inflexibility and instability.

Corporate Antigens :: Application Along Nine Dimensions

ANTIGENcy is an unconventional framework to be applied to the conventions of business management. It allows people to anticipate and isolate weakness in their organizations by viewing them through the lens of immunology and epidemiology.

If immunology is about understanding and manipulating an immune system against unwanted strains, ANTIGENcy is about anticipating and understanding an organization’s weaknesses along several dimensions and doing something about it. Those dimensions, so far, are;
1. Strategic
2. Leadership
3. Culture (human capital)
4. External (marketing, advertising, etc.)
5. Technology
6. Operations (process & methods)
7. Sales (revenue & profit)
8. Environment (physical space & location)
9. Knowledge & learning

The ANTIGENcy strawman concept was created by mashing-up management consulting and vaccine science. This mash-up allows companies to gain prescience along these dimensions by proactively running through scenarios to address found weaknesses in each. Think “spectrum analysis.” These weaknesses can be found by creating antigens for which an organization can consequentially react/adapt to by developing antibodies.

Different than conventional and reactive challenge-solution approaches to management consulting, the ANTIGENcy model is recombinant and evolving. The more the approach is used, the more value it brings to the particpants by virtue of its growing database of management antigens and subsequent antibodies. The universe of antigens and antibodies are meant to grow and benefit their hosts progressively.

The ANTIGENcy model brings a the entire database of antigens to bear providing organizations a potential innoculation against unknown strains. While conventional management consulting is normally the pedestian application of known solution(s) to relatively known problem(s), ANTIGENcy is the broad and deliberate exposure to a spectrum of “challenges” with the goal of strengthening weaknesses that are both known and unknown.

The nascent goal of ANTIGENcy is to be run through open source means by a growing number of practitioners.

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What ANTIGENcy will do…

We inoculate business against inaction, irrelevance, inflexibility and instability. We start it at the top (executive) level and the bottom (employee) level and work toward the center to gain consensus on problems and possibilities.

We use what is traditionally called “Design Thinking” to both get to the core of the problems and find the best possibilities.

If your looking for the following, we would like to talk to you about an alternative approach.

  1. strategic consulting
  2. business model design
  3. innovation management
  4. change management
  5. organization architecture
  6. brand strategy
  7. positioning
  8. design strategy
  9. culture change
  10. digital transformation

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