ANTIGENcy

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Inoculating companies against inaction, irrelevance, inflexibility and instability.

Doing things you think will be messy


Sometimes you have to kiss a monkey to see what you cannot yet imagine.

Sometimes you have to kiss a monkey to see what you cannot yet imagine.

Great email yesterday from a Spanish gentleman who was referencing my last post about inefficiency of brainstorming. He said, “to gain the outcome you want from brainstorming, you have to get messy. Do things you haven’t done before. Kill ideas and rebuild them backwards.”

Then he said, “Sometimes you have to kiss a monkey to see what you cannot yet imagine.”

Genius. I love that.

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