ANTIGENcy

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Inoculating companies against inaction, irrelevance, inflexibility and instability.

Biology teems with examples of adaptive systems

[excerpt from BCG]
Nature’s Systems

Biology teems with examples of adaptive systems. The human immune system, for example, exhibits adaptation that enables it to cope with an unpredictable and virtually infinitely diverse set of pathogens. In spite of its sophistication, it can mobilize itself against threats by using “rules” and properties intrinsic to the system, rather than taking direction from the brain in a top-down manner. Some of those properties include the following:

  • Diversity is enabled by modularity. The recombination of modular molecular structures enables a small number of genes to generate a vast number of different antigen receptors.
  • Tight feedback loops facilitate rapid responses. When activated by a particular pathogen, specialized cells accelerate the production of large numbers of specific antibodies to counter a threat.
  • Learning is built into the system. Far from operating with a rigid design, the immune system “remembers” previous threats and adapts its tool kit to increase its effectiveness over time.
  • Redundancy is key. The antibody response described above is only one of several overlapping subsystems of the immune system that enable it to respond to different kinds of threats over different timeframes.

As we continue to learn more about biological systems, we are likely to uncover many more insights into how to structure, evolve, manage, and sustain advantaged and adaptive business systems.

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Filed under: Properties of Antigens, , , , ,

ANTIGENcy Presentation for Recruitcamp

Attached is a presentation I am giving at Recruitcamp at Quintiles Transnational in RTP, NC on Thursday, April 22. The presentation talks about where ANTIGENcy comes from, how it evolved and how the corporate antigens are conceived.

Take a peek and let me know what you think. And if you are so inclined, check out #recruitcamp Thursday the 22nd at Quintiles. http://www.recruitcamp.com.

antigencydeck2

Filed under: Innovation, management consulting, Properties of Antigens, , , , ,

New Perspectives :: A Biologist Joins ANTIGENcy Thinking

How do each of the dimensions of business fit with a biological paradigm? Jotting down some thoughts here…

1. Strategic

Organisms evolve. Organizations evolve. How can you understand your organization within the context of the business ecosystem? By understanding the competitive landscape, adaptive peaks, the role of mutability and how to exploit niches.

2. Leadership

In animal behavior, hierarchical properties within a population determine the nature of leadership. What aspects of leadership determine success or failure? The ability to work within the tribe, dominance behavior, the propensity to take risks.

3. Culture

Culture is an emergent property of complex biological processes, not restricted to humans. How is culture defined within a species or society, and what is its role and importance? Culture is comprise of information that passes on through generations. A unit of cultural inheritance is a meme (from Dawkins’ original definition). Defining and understanding memes can provide insight into prevailing cultural trends and their potential impact on an organization.

4. Extemal

Homeostasis is the physiological feedback loop that enables organisms to maintain constant internal environments despite external variations. What processes enable organisms to buffer physiological processes against external changes? Feedback loops within dynamic systems enable information to be transferred to allow adjustment of systemic processes to adapt (locally) and so return to a desired state.

Filed under: 1, About ANTIGENcy, General, management consulting

What is my definition of “Management Consulting?”

If this Antigency concept, at its most root level, is a mash-up of management consulting and vaccine science, I want to be clear as possible and define what I think the principal elements are. I have been asked a lot about this as I had suspected would happen.

I know vaccine science to be just that. Its the science of designing, creating, testing and delivering vaccines. Let’s agree that is vaccine science or part of Epidemiology, Immunology and Biology. Am I right? I am sure there is plenty of debate…but for the sake of simplicity…

Now Management Consulting, on the other hand, is more squishy and ambiguous and has been molested by so many for so long. You can go out tomorrow and claim that you are management consultant. I certainly have. And for that, I have had my ass handed to me enough times to finally get it right and understand my place in it. So here it is; my open-sourced definition of management consulting. Management Consulting is:

  • about the application of consulting methods to address business performance issues within companies and organizations
  • it is used to help companies identify, address and improve key business performance issues across a number of industries
  • typically delivered on an issue-by-issue basis over a set amount of time using a set process
  • identifies and prioritizing issues, creates feasible interventions to address root-causes, tries to measure impact of interventions based on key performance issues
  • seeks opportunities to sell specialized services to other businesses and organizations
  • typically an analytical, left-brain exercise

So there you have it. I would love to flesh this out and gain a broader perspective in the mean time. What do you think?

Filed under: About ANTIGENcy, management consulting, , , ,

The Epidemiologic Triad

The term ‘epidemiologic triad’ is used to describe the intersection of HostAgent, and Environment in analyzing an outbreak.

Relevant to our work in that we help organizations (the host) bolster their defenses against corporate antigens (agents) within their environments.

Filed under: Properties of Antigens

Antigenic Shift/Drift

There are two really scary yet very real properties that transform antigens making them harder to identify, isolate and resolve. They are antigenic shift and antigenic drift.

Antigenic drift is when an antigen accumulates enough changes to evade immunity or vaccination. When there is a heavier than normal flu season, the CDC starts talking about antigenic shift. Like kicking off your flip flops to run from danger faster. Drift can account for subtle changes in the properties of an antigen to make an antibody less effective in battle. Some years, flu shots are wasted because the drift was significant enough to sneak past the vaccine.

Antigenic shift is really alarming to me. It is when two totally different strains combine to form a new super strain. Conceivably, avian strains could mix with sheep or swine strains to form a nasty and powerful strain the likes of which we’ve never seen let alone prepared for.

Look at any company through this metaphoric lens.

There are many moving parts in business…moving so fast, in fact, many people are unable to shift or respond when necessary. For example, Twitter or social media in a larger context mixed with a big hairy crisis and the business can have a really shifty antigen or strain on its hands. I can think of a good half dozen companies wishing they could do many things over again because they weren’t prepared for it, weren’t staffed for it, had no idea it was eating them alive and didn’t take it seriously after it had eviscerated their brand reputation. And even today, at least three of those big notable brands are still unsure what hit them and haven’t really assessed the damage, several months after the fact.

And when antigens change shape, the antibodies that are supposed to fight them, can’t… which allows the antigen to enter undetected and wreak havoc on healthy cells. And often, there is nothing able to stop the damage until it is either too late or more damage was done than was necessary.

The bottom line is that things change, or they mix with other things, and pose significant new mutated risks to companies. The plans in place to deal with these emerging risks are not always adequately suited to stem abrupt or punctuated change. The enterprise defenses need to be perpetually updated. Scenarios need to be created to help companies anticipate and outrun the antigens, create powerful antibodies to defend the corpus and to allow its people to focus on moving forward instead of repairing.

This updating, scenario planning and outrunning  is what ANTIGENcy is working on.

Filed under: Properties of Antigens, , , , ,

What ANTIGENcy will do…

We inoculate business against inaction, irrelevance, inflexibility and instability. We start it at the top (executive) level and the bottom (employee) level and work toward the center to gain consensus on problems and possibilities.

We use what is traditionally called “Design Thinking” to both get to the core of the problems and find the best possibilities.

If your looking for the following, we would like to talk to you about an alternative approach.

  1. strategic consulting
  2. business model design
  3. innovation management
  4. change management
  5. organization architecture
  6. brand strategy
  7. positioning
  8. design strategy
  9. culture change
  10. digital transformation

Filed under: About ANTIGENcy, , , , , , , , , , ,

Here is what ANTIGENcy is trying…

Agencies have always worked in one direction. Offense.
To use compelling and memorable stories to influence some action that benefits a brand.
To succeed, and cut through the noise, the stories are getting better and louder. Mostly, its entertaining. Where will that end? How sustainable is it?

ANTIGENcy adds a defensive dimension to the offensive.
ANTIGENcy was formed on the premise that companies and brands can grow stronger by protecting themselves from emergent internal and external threats.
ANTIGENcy is about creating change, strengthening the culture, abandoning stuff that isn’t helping businesses anymore.
ANTIGENcy helps create the change that builds brands and protects from the agents that cause harm.
ANTIGENcy is the stuff you’ve never heard of that can keep your brand alive by growing your strategic defenses.

Filed under: About ANTIGENcy,